einszett Legacy
Built on a Legacy. Made for What Comes Next.
Since 1936, einszett has set the standard in automotive care. Our Legacy formulas carry forward the quality, performance and results enthusiasts remember.
A Legacy Dating Back to 1936
1936
Founded in Germany
einszett was established by Werner Sauer, Sr. in Cologne, Germany, beginning a legacy of premium automotive care products that would span generations.
einszett (1Z in German) taken from the license plate issued to cars in Koln, Germany, birthplace of einszett.
1960s
Innovation in Car Care
Pioneered advanced formulations for automotive detailing, setting new standards in the industry.
Historical einszett car-care products from the brand’s early years.
2000s
The North American Chapter Begins
einszett North America became the brand’s first export operation outside Europe and introduced einszett to the English-speaking market. The North American website, product labels and catalogs established the brand’s first English-language identity, helping open the door to interest and distribution in additional markets around the world.
The original einszett North America office and team.
2006
70th Anniversary
Celebrated seven decades of innovation, quality, and dedication to automotive care excellence.
einszett product evolution, 1945–1970.
At Newport Beach Porsche in 2001, one of einszett’s first North American dealer relationships helped launch the brand’s presence in the U.S. market.
einszett Comes to North America
In 2000, einszett entered the North American market for the first time, beginning with a small number of specialty dealers who recognized the quality and potential of the brand.
Among the earliest was Newport Beach Porsche, which became einszett’s first dealer in 2001. From those first placements, English-language product labels, catalogs, and marketing materials helped introduce einszett to a new audience of enthusiasts and professionals in the United States and beyond.
The Products That Defined an Era
From groundbreaking formulations to iconic packaging, these products shaped the automotive detailing industry and set new standards for excellence.
einszett Gummi Pflege
Gummi Pflege Stift
One of einszett’s most recognizable products in North America. Gummi Pflege became a favorite for conditioning rubber weather seals, helping reduce sticking, squeaks, and freezing in cold weather.
einszett Cockpit Premium
Cockpit Premium
One of the products that changed expectations for interior care. Cockpit Premium was among the first interior detail sprays to leave a factory-matte finish instead of the glossy look common at the time, setting a standard that many later products would follow.
einszett Glanz Wax
Glanz Wax
At a time when carnauba waxes dominated the market and synthetic protection was still relatively uncommon, Glanz Wax offered a pure synthetic polymer alternative. It stood alongside early enthusiast favorites such as Klasse and Zaino as part of the shift toward longer-lasting synthetic paint protection.
einszett Kristall Klar Washer Fluid
Kristall Klar Washer Fluid
Kristall Klar helped lead the move toward highly concentrated windshield washer additives long before concentrated tablets and similar formats became common. A small bottle treated a large volume of washer fluid while delivering strong cleaning and low-streak performance.
Part of the Enthusiast Community
From Porsche events and club gatherings to dealer shows and trackside sponsorships, einszett became part of the enthusiast community it served.
Track Days
Pushing limits on the circuit
Car Shows
Showcasing perfection in every detail. First car show (2001)
Car Club Events
Supporting car enthusiasts
Detailing Sessions
Crafting automotive excellence
Car Culture
Where passion meets precision
Dealer Events
Connecting with fellow enthusiasts at Detailers Domain
The Next Chapter
Today, einszett enters its next chapter—bringing back the classics that earned their reputation through German engineering, now developed and manufactured for the North American market.
The einszett Legacy line carries that tradition forward for a new generation.
Quality. Performance. Results.
The einszett Legacy Collection
The Return of an Original
einszett Gummi Pflege
Honoring the trusted formula customers have relied on for years, einszett Legacy Gummi Pflege combines proven quality and performance with an improved applicator for easier, cleaner application.
$15
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