einszett Heritage
Built on a Legacy. Made for What Comes Next.
For over 60 years, einszett has set the standard in automotive care. From the first wash to the final detail, our heritage formulas deliver unmatched performance and protection.
A Heritage Dating Back to 1936
1936
Founded in Germany
einszett was established by Werner Sauer, Sr. in Cologne, Germany, beginning a legacy of premium automotive care products that would span generations.
einszett (1Z in German) taken from the license plate issued to cars in Koln, Germany.
1960s
Innovation in Car Care
Pioneered advanced formulations for automotive detailing, setting new standards in the industry.
Historical einszett car-care products from the brand’s early years.
1980s
European Expansion
Expanded distribution across Europe and began building a reputation for quality and performance.
2000s
The North American Chapter Begins
einszett North America became the brand’s first export operation outside Europe and introduced einszett to the English-speaking market. The North American website, product labels and catalogs established the brand’s first English-language identity, helping open the door to interest and distribution in additional markets around the world.
The original einszett North America office and team.
2006
70th Anniversary
Celebrated seven decades of innovation, quality, and dedication to automotive care excellence.
einszett product evolution, 1945–1970.
einszett Comes to North America
In 2000, einszett expanded its reach across the Atlantic, bringing decades of German engineering excellence to the North American automotive care market.
The brand quickly gained recognition among professional detailers and enthusiasts who valued precision, performance, and the uncompromising quality standards that had defined einszett since its founding.
Built One Customer at a Time
Every detail tells a story. From professional detailers to passionate enthusiasts, our community shares a commitment to excellence and precision in automotive care.
The Products That Defined an Era
From groundbreaking formulations to iconic packaging, these products shaped the automotive detailing industry and set new standards for excellence.
einszett Gummi Pflege
Gummi Pflege Stift
One of einszett’s most recognizable products in North America. Gummi Pflege became a favorite for conditioning rubber weather seals, helping reduce sticking, squeaks, and freezing in cold weather.
einszett Cockpit Premium
Cockpit Premium
One of the products that changed expectations for interior care. Cockpit Premium was among the first interior detail sprays to leave a factory-matte finish instead of the glossy look common at the time, setting a standard that many later products would follow.
einszett Glanz Wax
Glanz Wax
At a time when carnauba waxes dominated the market and synthetic protection was still relatively uncommon, Glanz Wax offered a pure synthetic polymer alternative. It stood alongside early enthusiast favorites such as Klasse and Zaino as part of the shift toward longer-lasting synthetic paint protection.
einszett Kristall Klar Washer Fluid
Kristall Klar Washer Fluid
Kristall Klar helped lead the move toward highly concentrated windshield washer additives long before concentrated tablets and similar formats became common. A small bottle treated a large volume of washer fluid while delivering strong cleaning and low-streak performance.
Part of the Enthusiast Community
We're proud to be part of a passionate community of automotive enthusiasts who demand the very best for their vehicles.
Quality is not an act, it is a habit.
Track Days
Pushing limits on the circuit
Car Shows
Showcasing perfection in every detail. First car show (2001)
Car Club Events
Supporting car enthusiasts
Detailing Sessions
Crafting automotive excellence
Car Culture
Where passion meets precision
Dealer Events
Connecting with fellow enthusiasts
The Next Chapter
Today, the brand continues its original philosophy of delivering premium automotive care products to the North American market. Every formula reflects decades of German engineering excellence, adapted for modern enthusiasts who demand the very best.
The einszett Heritage Collection
The Return of an Original
einszett Gummi Pflege
Experience the legendary formula that started it all. Crafted with the same precision and care that made einszett a trusted name in automotive care since 1936.
$15
More Heritage Products Are Coming
Be the first to know when we release new heritage formulations
We respect your privacy. Unsubscribe anytime.
